The intelligence layer for pricing.
Albi turns market signal, willingness-to-pay, competitive position, and strategy into pricing decisions — built for how companies price in the age of AI, for human and AI-agent buyers alike.
Pricing is your highest-leverage decision. Make it with intelligence.
Pricing has always been the most strategic lever a business has — and the one still run on intuition and one-off projects. Albi brings it real intelligence: the market signal, willingness-to-pay, and strategy to decide with confidence, and the means to ship — to human and AI-agent buyers alike.
Start with the question you're actually asking.
Nobody asks for “pricing.” They ask something specific, with a deadline on it. Each of these is a scoped engagement that ends in a proposal you approve — or don't.
Is our pricing where it should be?
A read on your current pricing against your own book and the competitive set.
What should we charge for this?
A defensible price for a new product, tier or market — before you launch it.
We charge one price everywhere. Should we?
One product, priced per market — sized on what each country's book, panel and purchasing power actually supports.
Is this company's pricing a risk, or the upside?
A pricing read on a target or a portfolio company, on a diligence timeline.
We're moving from seats to usage. How do we not break the book?
A value metric that tracks what you deliver, and a migration that protects the base.
Our discounting is out of control. What do we do?
What your realized price actually is, and a policy your pricing supports.
Our tiers don't make sense anymore. How should we repackage?
What goes in which tier, what fences them apart, and what it does to the base.
We need to raise prices. How much, and who absorbs it?
Uplift sized on your own book, cohort by cohort, with the churn risk modelled first.
One pricing brain, behind every price you quote.
The same evidence, the same rules, one source of truth. The architecture you approve is the architecture your rep is allowed to quote — no reconciliation, no drift, no spreadsheet in between. It surfaces in two places because that is where the decisions get made.
Decide what to charge.
What your book says today, what the market charges, what customers will pay, what it's worth against the alternative — turned into a priced architecture with the evidence behind every number.
Hold the line on every deal.
What a rep may offer without escalating, where the discount policy actually leaks, and what your realized price is once every concession is counted — read from the same architecture, not a separate rulebook.
Bands derived from the approved design and pushed to your CPQ — the quote is built and approved there, not here.
Delivered today as analysis and policy your deal desk acts on. The in-product surface is on the roadmap, not shipped.
Judge the method before you buy it.
We tear down public pricing pages and publish what we find — the architecture underneath, what it costs the buyer, and what we would change. These are outside-in analyses, not client work; the companies are not our customers.
Notion folded AI into its Business plan and raised the price to $20. Who paid more?
Read the Notion teardownAnthropic added Max plans at $100 and $200 a month above its $20 Pro plan. Would heavy users pay five to ten times more?
Read the Anthropic teardownCalendly moved its AI notetaker out of the base plans and into new $18 and $24 tiers. Would buyers pay $8 more per seat?
Read the Calendly teardownSupabase started metering logs, then raised the free allowance from 5 GB to 20 GB. Which version would developers keep?
Read the Supabase teardownGranola replaced its free trial with a free plan and dropped its $18 Individual plan. Did it pay?
Read the Granola teardownMicrosoft put Copilot in Microsoft 365 Personal and Family and raised prices by $3. Who paid more?
Read the Microsoft 365 teardownGoogle put Gemini in every Workspace plan and raised prices by up to $4. Who paid more?
Read the Google Workspace teardownIt runs on the data you already have.
Pricing evidence is scattered across the systems you already run — what you charge, who bought, what got discounted, what they use, and what they said. Albi reads all of it, works it continuously, and ships only the pricing you have approved back out.
Agents work it continuously. A pricing expert owns the judgement.
Every connection reads. The only thing Albi writes back is pricing you have approved. Live sources are connected today; planned sources are on the roadmap.
Let's look at your pricing.
A 30-minute conversation with a pricing operator. You'll get a read on your own pricing whether or not you work with us.